Want to add style and uniqueness to your brand? Hand-drawn illustrations did the trick for these brands

If you’ve been to Starbucks, you may have received your coffee cup with your name misspelled on it. This comically endearing trend had people clamoring to share it on social media. In the beginning, the sheer volume of orders that Starbucks received perhaps led to the hilarious spelling errors, but eventually, that played out as one of the most effective ways to increase brand exposure. Starbucks has thus established its personality – charismatic and distinct from other coffee houses.

Eclectic, amateur, but ultimately memorable scribbling and doodling has made a wave in marketing and web design. The branding world is constantly changing and evolving, and one of the biggest trends in recent years has been art that has its own personality, replete with quirks and imperfections.

Youth-oriented brands often choose to showcase fun and humanness to their personality by basing their identities around hand-drawn art that sparks joy, and also succinctly shares their marketing message. Therefore, whether it’s a scribbled sketch on the site that makes customers look twice or the cute, animated toons that make people go “aww”, these branding styles suggest that a company is guided by genuine passion and shape the brand as charismatic and unpretentious.

Instead of overtly formal, stylized, or sophisticated animations, going with doodles and scribbles create the impression of a fun, playful, approachable brand that is thrifty, affordable, and while serious about business, doesn’t take itself too seriously.

Being widely embraced by designers and clientele equally, we have listed some quirky creations that tug at our heartstrings with ease.