Want to sell more? Here is the Guide to identify your ideal customer

Now, identify how you can meet these needs and exceed their expectations by fitting the benefits of your product and service. For instance – Problem: Housewives tired of handing daily chores? Solution: Rejuvenating spas with a beautiful ambiance to uplift the soul!

Once you have done proper research, you can perfectly accommodate each segment and accurately understand their motivations. Make at least 4-5 customer profiles to see how your product relates to their needs and provide solutions. Depending on your creative streak, you can make multiple profiles of your customer base.

Every product is created to cater to the market space. There is a customer for every product. Once you have segmented your customers, you intuitively know what your marketing objectives should be. Having clarity about your purpose and whom you have created a solution for makes it easier to identify your ideal customer. And once you are good to go, you can create campaigns by writing content, marketing, and advertising based on your customer profile to help you reach your ideal customer and open doors for growth and expansion.

Netflix, the world’s most popular video streaming company has attracted millions of Millennials so perfectly! And how was it able to reach its right audience? Netflix recognized the evolving lifestyles of Millennials that love sharing trending content with friends and has used its social settings and features to appease them with the best mix of marketing techniques. By evolving right alongside Millennials, Netflix continues to successfully advertise its brand even to the non-subscribed individuals.

Indian television regularly features an ad for Harpic toilet cleaner, where a celebrity enters the home of a middle-class family and demonstrates the simple and effective use of the product to kill germs. Harpic was ahead of the curve, astutely understanding the market and the concerns of their customer in rural and urban areas. Creating awareness across cities and villages captured the market so well that Harpic is also driving a campaign of “Swachh Bharat” (“Clean India”) to promote cleanliness and sanitation in the country.

Knowing your customer well makes it easy to sell the product and services, increases the revenue and market share, gives you creative space to come up with more possible solutions for your user, and create a tribe of your own. From understanding your customer’s story, you weave your own, setting a standard for yourself. After all, an idea emerges to change and make easier the lives of people.

You can reach Sumeet at sumeet@thepurplestroke.com