Make that PR Call

Back in the day, Public Relations or media communications as a strategy was predominantly deployed by government departments. As time progressed, we’ve witnessed the evolution of the public relations practice as being embraced by the multi-national corporations and today even small-medium businesses and individuals. Corporates today understand the need for a focused PR campaign to being pivotal to raise the brand profile, to attract investment, customers, and talent. 

2020 was also the year when Personal Branding took center stage.

Diverse industries use Public Relations differently. Although, in theory, the goal, objectives, and action are similar, practically, the application of a PR strategy differs as per the industry requirements and is unique and customized to each company and campaign.

An important and relevant question to ask here will be – why do you buy, what you buy? What is driving those buying decisions? Yes, each purchase decision does have a functional, emotional, and social element attached to the purchase. Having said that, there is more to why people actually buy a product or a service, and how can PR then help facilitate or influence that buying decision? 

Influencing a stakeholder’s decision plays a huge role in today’s times, and PR works well as a long-term strategy to create the right perception. Below is a checklist for companies to understand the ingredients of a successful PR campaign.