With new-age drones, here is what the future of advertising looks like

According to Investopedia, the market for drones is estimated to be $127 billion across a variety of industries. Consumers can purchase drones for less than $100 due to economies of scale. This points to a low-investment yet high-reward concept that will find humongous use in the world of business and advertising. The integration of UAVs (Unmanned Aerial Vehicles) could create more than 100,000 jobs for various commercial drone operations on a macroeconomic scale. Apart from aerial shows, drones are making a drastic shift in commercial uses. From 3-D mapping to delivery bots, drones are being looked at as the future area of investment for big companies.

But there is fear that drones will become the unblinking eye in the sky. As these aerial vehicles are built-in with a camera, the widespread use of drones has increased privacy concerns among citizens. Businesses are nervous about corporate and government data collection. Apart from logistical and privacy concerns, the greater number of aerial vehicles poses a higher risk to wildlife, such as birds. But on the brighter side, powered by batteries, drones are easily more environmentally friendly than automobiles. Drone shows are being widely considered as the sustainable alternative for the colorful explosions that send tons of particulate matter and smoke on New Year’s Eve. “I can see fireworks being replaced in the next few years, as several large organizations and universities have started to invest in this area, the cost of drones and software is becoming less expensive, and computer power and technology like 5G will certainly make it a more viable alternative,” says Global Drone Solutions CEO Mahmood Hussein.

As it goes without saying, there is a dark side to technology if used recklessly and against conscious thought, but it is undeniably a bright spot too, much like a drone. If used the right way with the right safety and precautions, drones are sure to revolutionize the commercial world for the better, and these images emblazoned across the horizon might change advertising as we know it.