Living The Electric Dream

Starting as a Production runner on Ready Steady Cook (BBC) working with celebrities and contestants on UK’s favorite cooking show, Adam moved on to a Senior Researcher role at Enteraction Productions LLC and worked as an actor for a month at Tiger Aspect. He then worked as a Senior Researcher and Assistant Producer at Endemol Shine UK on BBC’s reality show Living with Kimberley. After working as Assistant Producer in Ricochet TV, Optomen Television and Tiger Aspect, he worked as a TV Presenter for Life TV Production on a show called ‘Dress My Mate’. He also had a stint with BBC London as a Radio DJ co-presenting a daily evening talk radio show with themed music selections.

“The TV career was probably one of the most treasured times of my life because I was working on very creative and high-pressure timelines with hundreds of different personalities that helped my personal development in terms of being able to build relationships,” says Adam, clearly pleased with his progress. It was this combination of creative ability and business acumen that helped him when he decided to shift to Dubai about 13 years ago. “I had a job, so I shipped out all my stuff to Dubai before I even arrived, absolutely committed to the country,” he recalls.

While he was offered a job with a leading production company to head the program developments they were looking to produce, but when he got here, he was informed of a freeze on recruitment, a term he had never heard before. It was eight months before he got another job, and during this time he learned about Arabic culture, communication between different nationalities, and working on new content formats. Noticing an opportunity, Adam goes on to say, “I noticed there wasn’t a portal for the media industry to communicate like in the other parts of the world, and that was the catalyst to start MEDIACUBED The Creative Group in 2009, an online portal for the media industry to communicate,” and after a decade he successfully exited the business in late 2019.