UAE’s Roxana Jaffer talks social awareness, sustainability and upholding humanity

Despite the shortcomings of the year, the team also managed to achieve a 34% Reduction in Water usage, 27% Reduction in Electricity Usage and 24% Reduction in Carbon Footprint. Holiday Inn Al-Barsha has won the coveted ARABIA CSR AWARD for 5 Years in a row for its sustainability drives. As the force behind the initiatives, Roxana herself is a recipient of many awards: ‘Global Inspiration Leadership Award 2015, for Outstanding Leadership’, ‘Best Best Woman in Hospitality Award, UAE 2015’, United Nations Global Compact (UNGC) recognition for ‘Putting Sustainability Goals into Action’,
Femina World HRD Congress 2018 ‘World Women Super Achiever Awards’, Berkeley Middle East Investors Club 2019 ‘Most Influential Women Leader Award’, to name a few.

She is also the founder of an NGO “Advent in Building Human Capital” operating in 3 countries – India, Pakistan, and UAE. A specially formulated educational program: “English for Hospitality Professionals”, it allows growth and employment to discerning youth with an 80% year on year success rate.

There is no stopping Roxana who wishes to continue touching lives, radiating love and humility while at it. “I hope and continue to keep to our sustainability mission as long as I can. My aspiration would be that my colleagues and stakeholders continue the work of being socially responsible with greater zeal in bringing awareness of social responsibility to all stakeholders and upholding one of Prophet Muhammad’s (PBUH) sayings – ‘Preserve the earth because it is your mother’,” she expresses.