Spring at your doorstep

Battling everyday challenges that the daunting world of housing surprised them with, Springfield Properties continued treading on its way to the top. But when the pandemic of 2020 hit, just like every other business in the running, the management found itself staggering too. “It has been a hard year personally and professionally,” admits Farooq. When the lockdown was announced in March, most entrepreneurs resorted to playing it safe and strategized scaling down. Springfield properties, on the other hand, took a huge risk and decided to doubly expand their office in terms of size and workforce in the middle of a rough year. Their primary motivation came from the fact that in its truest element, real estate is all about good people. There were scores of honest workers out in an open market who had been laid off, courtesy of the epidemic, with as much as seven to eight years of industry experience who were waiting to be hired. “We saw this as a golden opportunity and leaped at the idea of expansion,” sounding pleased with the decision taken.

Farooq doesn’t miss a chance to laud the commendable work done by leaders across the UAE in empowering business owners and says that his brokers have never been this busy since the hay days of 2014. All set to take 2021 by storm, he believes we have lived through the worst, optimistic that the new year will bring with itself opportunities like never before. “Business is all about taking risks. Without risks, there are no returns,” he implores. He urges entrepreneurs to shed pessimism and look at the new year with a fresh lens, and be committed to taking risks that will shake their market up! Looking out for younger organizations, he advises businesses to change their product offerings, evolving with the times. He prods every hustler in the arena to embrace the new normal and keep going.

Having conquered the real estate market, the man with the plan is, however, nowhere near done! In the next five years, he hopes for Springfield properties to hold the position of Dubai’s no. 1 real estate advisory. Ten years down the line, he aims at establishing the company as a household name, having diversified vertically and laterally into other business avenues, including development, having spectacular properties of their own.