Beyond wine and dine: Naim Maadad of Gates Hospitality on conquering the elite hospitality market

Established in 2008, Gates Hospitality has ascended to position itself as a leading hospitality company in the UAE, representing elite concepts that caters immaculately to its affluent guests’ lifestyles. With over 45 years in hospitality, 23 restaurant launches, and 11 hotel launches, the company also offers advisory services including hospitality guidance, asset management, pre-opening foundation, and day-to-day operations. It is firmly committed to developing world-class hospitality services and is keen on developing a suite of self-made F&B concepts while franchising alongside certain handpicked brands of restaurants both in the MENA region and abroad. Notably, in 2018, the company proudly franchised the Red Farm Restaurant to Covent Garden in London, United Kingdom.

The four principles that the company abides by are ‘Enrich, Engage, Belong, and Innovate’. Naim Maadad ascribes the company’s success to its strong brand ethos and pillars that they do not compromise under any circumstance. Every brand under the company is unique, offering authenticity rather than a run-of-the-mill experience. He believes that his tenure, having led several established hotels and resorts, has helped scale Gates Hospitality to new heights. Maadad says, “Every aspect of culture, heritage, business ethics, hospitality standards, lifestyle, and holistic approach has been imbibed in the formation of these brands which are varied, unique, and trendsetters in their own right.”