Turning the impossible into possible is my passion, says multi-faceted Nada Bassam, MD of 360BD

Even as a teenager, Nada’s interest was to stay active and never just hang around. She used to help out in science museums and other school activities during her school years. Her undergraduate studies in Fashion Designing provided her with a platform to work behind the scenes at fashion shows and other events. After graduation, she started working under her father in the construction and real estate industry for 6-7 years, learning the ropes of the field. 

“I always like to see and learn many new things and explore new fields because I quickly feel bored doing things repeatedly,” she laughs. In 2012, Nada and Wael Hamarna tried their hands starting a business from scratch when they established Fitness4ife together. A huge learning experience for the couple, Fitness4life was their first foray into the world of entrepreneurship. Backed by a grand opening and consequently a successful business, they expanded their brand to two new and huge locations. With her expertise as a business consultant, Nada Bassam founded 360 BD two years ago, a one-stop-shop for all business solutions needs. 

She says that new challenges are what keeps her motivated. The word “impossible” excites her as she seeks to take the impossible and prove that it is possible. “NO is never an answer for me,” Nada states. “If I see something that is possible and something that seems to be impossible, I will always choose the thing that is said to be impossible. It challenges me more in achieving the seemingly impossible. This is what drives me forward”. However, her primary source of motivation is the country that she owes all her major achievements, the UAE. The land that advances, innovates, and adopts every day is an inspiration for her and all her business ventures. “Every single day and every single year, UAE comes up with something innovative and within no time, they do it,” she says, praising the UAE for constantly thriving and growing.