“Home studios have revolutionized the audio production industry,” says a concerned Ali. Buying a recording kit these days is no big deal and can be easily purchased at 250-500 Dhs max. The trick, he says, is getting the pure, pristine sound. Only and only if one has a three-layered soundproof environment at home and can learn the art of mixing and enhancing the audio, it gives one all the freedom without the dependence on any studio or engineer.
He adds, “The challenge is that unless the raw audio is great, it affects the output. One can enhance the quality, not change it completely. Prerecorded material at home studios have been lowering the efficacy of audio content creators.” In addition, he believes that due to a lack of voice quality, diction, word choice, research, and purity of language, the audio production quality has become rather casual.
For content creators mindful of quality, a studio is always the preferred choice, and his team makes sure that all goes smoothly. However, being the audio-enthusiast and specialist that he is, Ali steps in if he sees something going terribly amiss. “Sometimes I see that the script is all haywire, the pauses are in the wrong places, and the stresses are incorrect. It pains me to see that being recorded in my studio, and I step in with suggestions. At other times, I will also chip in at places where I see a strength being underplayed.” That’s the value addition you get The Kreative Company.
Mohammed Ali’s quick tips for people that want to produce audio by themselves:
1. Raw record your audio in a prime & pristine voice environment.
2. Be yourself, have your own style- at the heart of audio is content, have a style that sets you apart from other creators- storytelling, delivery, and timing are very important for an artist
3. Editing is the king after the minimum required quality- equalization, cleaning and processing your voice- remove breathing, eliminate audio elements that are distractions to make the audio sharp and clean