Following the social revolution sparked by the 2020 coronavirus pandemic, the number of people seeking life coaching has skyrocketed worldwide. Coaches in the UAE say there has been more demand in the past four months than ever.
Naheed Khan, another life coach, says that social media has boosted awareness of life coaching. “Self-image, self-esteem, relationships, money, and career are a few aspects that have become very important to people,” she says, pleased that there is a growing tribe showing a keen interest in investing in their self-development.
According to a new study published on work-life balance by a leading cloud-tech company, Kisi, Dubai is ranked as one of the most overworked cities globally. This isn’t surprising, as challenges have increased tremendously with hybrid work schedules. In addition, substantial technology enhancements have triggered job losses all over the world and have plunged people into different, sometimes unmanageable professional and personal challenges.
In the last ten years or so, companies have seen how life coaches directly help boost their bottom line. Generally, a productive team leads to higher profit margins, so more businesses are hiring coaches in order to invigorate their workforce. However, it’s not just big companies that benefit from the existence of life coaches. Whether it’s an overworked Fortune 500 CEO or a wide-eyed young professional who needs help, a life coach will always be on hand to assist as best they can.
“Everyone needs a life coach because there is power in someone else, especially a professional, reflecting on what you say and seeking to open up your mind, identify your blind spots, encourage discovery, and support you in creating action,” says Prashant.