Converging broadband and broadcast to provide mobile phones with terrestrial digital TV, D2M will evangelize content independent of the internet, much like that available on our good-old televisions. The closest comparison to this is how smartphones receive radio content by tapping into its frequencies.
According to Shashi Shekhar Vempati, former CEO of Prasar Bharati (India’s public broadcaster, comprising the Doordarshan Television Network and All India Radio, which were media units of the Ministry of Information and Broadcasting), D2M broadcasting provides a very efficient supplementary downlink one-to-many distribution not just for broadcasters, but also for mobile operators, allowing them to transmit live (news and sports) and popular linear content. The consumer benefits from a better experience since the bandwidth is not competitively allocated and also from the reduction in mobile quota consumption. “It is a triple win – consumer, broadcaster, operator,” states Shashi.
The concept seeks to bridge the gap that prevents users from receiving citizen-centric information, counters fake news, sends out emergency alerts, and acts as a capable platform for effective disaster management. Apart from this, it can also stream content like a live sports broadcast without any buffering or internet data consumption. Last but not least, the technology would enable rural citizens to watch content without being affected by the perils of affordability, be it value-added or entertainment.
Shashi highlights the many benefits of D2M for the underprivileged. “The common man benefits from an enhanced experience, higher quality, more choices, and lower cost since it’s a shared resource. Moreover, there is a social benefit angle in being able to deliver content to locations with poor internet, where SMS may be adequate as a back channel. Think education content and instruction delivery, emergency alerting, disaster management.”
This rather utopian reality can occur when telecom service providers offload video traffic from their mobile networks onto the broadcast network, decongesting the spectrum and making the internet much more efficient and swifter in its functionality.
Shashi Vempati further relays the technical benefits by explaining, “The content provider benefits from efficient one-to-many delivery, which reduces the CDN cost, server infra cost, and increases viewing traffic because of a better user experience and lower cost to the consumer, also increasing the ad revenue. The mobile operator benefits from a better ROI from the offload decongesting the network (if 30% of traffic can be offloaded with a 10% increase in infra cost to D2M, that is a powerful business incentive). The advertiser benefits from more eyeballs. A great broadcast D2M play may also enable services in EdTech, health and tangible, non-monetary benefit for public safety.”