Given how vital competitive analysis is for young companies, automating the process is a huge bonus. One thing smart businesses do is implement automated price comparison tools to understand the pricing strategies of competition and build new approaches to deliver exceptional value to customers.
Social Mention is a free media search tool specifically designed to improve link analysis.
This social media search and analysis platform provides detailed analytics gathered from the web, like frequency of mentions, reach rate, etc., in real-time. The software aggregates user-generated content from web pages online into a single pack of information. It’s a social media monitoring tool that allows you to research and analyze public opinion of your brand in real-time.
If you’re curious where your competitor is getting its traffic from, SimilarWeb gives you the data and insights to win big. Its cost varies by the scope of data you need access to (e.g., number of domains and categories), so each quote is customized as per business needs.
As the saying goes – content is king in the digital marketing space, so knowing the kind of content your competitor is coming up with is vital. Check out the best-performing articles of your competitors at BuzzSumo by entering your competitor’s domain and learn their PPC keywords and SEO strategies at SpyFu – a PPC research tool.
BuzzSumo is free with only ten searches. However, you can opt for a paid version with unlimited search points, costing you $99 per month. SpyFu, on the other hand, is a lot cheaper currently, with a limited-time offer of only $9.99 per month for its basic version.
Ryan C, a senior business intelligence analyst at Pure Canadian Gaming, Alberta, says that SpyFu is a “Great tool for competitive research on paid media spending”.
These tools are also the fastest way to know what is trending and what’s not. It’s critical for the success of new businesses as you cannot afford your efforts to hit and miss. Also, this is far better than eating up valuable hours by manually peeking into your competitor’s window and is a great way to incorporate business intelligence into your pricing strategy.