The turning point for Thrift For Good was opening the first store, wherein almost overnight, the monthly revenues went from AED 10,000 to AED 90,000. “We were suddenly able to contribute AED 50-60,000/month. Then, as word got out about us, the support grew: more gifted items, which meant fantastic and quickly moving stock and soon a team of over 100 dedicated volunteers that made all of the magic happen,” she reveals.
In November 2021, Jennifer and her team opened the second new store in Times Square Center. “It has enabled us to raise even more. Each month, we are improving and growing. There are so many achievements, it’s difficult to choose just one,” says a chuffed Jennifer.
She notes that there are too many wonderful people involved to thank individually. “None of this could have happened without our small but incredible staff, however – Sarah Clements, our Retail Manager, Pao Ying Zhi, our Marketing Manager, and Michelle Haddrell, our daytime Team Leader. Their passion and hard work have inspired so many to be involved, all of our volunteers, donors, and customers. This community initiative truly wouldn’t work without each and every single one of them and the support we receive daily, the enthusiastic founder asserts.
Furthermore, she reveals that she gets immense inspiration from the children’s charity projects she is working for. “I am inspired by the individuals that are on the ground taking care of the children and doing such beautiful work. If I am to name just one individual, I am inspired by James Berry, the founder of Larchfield Children’s Home in Tanzania – a children’s home in Mkuranga Tanzania with 30 beautiful children and growing. He tirelessly advocates for these children and is simply making magic happen. We have to date contributed AED 125,500 to this project,” shares Jennifer.
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