Despite some meandering, Twitter seems to be trying its best to be back on track, and it has an ace up its sleeve – prioritizing the creators. Recently, people creating online online in various forms, on an endless number of subjects, has become vastly popular. Whether you call them influencers, thought leaders, coaches, or content creators, the song remains the same – a person with a great idea and a social media platform that serves an audience willing to listen, learn, and even pay.
In March, Twitter unveiled the “Creator Dashboard,” a new tool for creators designed to help them analyze how they make money on Twitter and how much they earn from monetization features like Super Follows and Ticketed Spaces.
These follow on the heels of other features Twitter has launched for creators and businesses, such as “Twitter for Professionals,” which provides users with additional tools to differentiate their profile, promote content through ads, and capitalize on Twitter’s future e-commerce efforts.
The latest tool that has people taking notice is Twitter’s newsletter, ‘Twitter Write’, formerly known as Revue. After becoming the king of the 280-character story, Twitter is opening it up to long-form writers, offering them Twitter’s vast, socially-informed, enterprising, and eager audience, whose attention they can have and hold. Since subscription-only platforms like ‘Substack’ have allowed for varied forms of great storytelling and written media, this little bluebird application does not want to miss the revolution.
Regardless of where the chips fall, Twitter is a pioneer in the social media game. When Musk dropped the acquisition of Twitter out of the blue, it was #Trending on its own platform, which is poignantly self-aware for a media application. As the upcoming months unfold, we will see if Twitter’s massive changes cause it to go kaboom or stay eternally #viral in tech history.