Every business is started by an individual or a group of individuals, all working on an idea which reflects their identity in the work they do. If you are doubtful, undisciplined, procrastinate and working with a negative mindset, this is the culture you are bringing to your business. It will reflect in your work, the employees around and even in the services you offer. This attitude does not bring in desired results on any front and can even end in business closure. Ultimately, the way you present yourself says a lot about your ethics, your values, and the way you do business. It is a self-introspection exercise to work on barriers like fear, doubt, worry and negativity, and make you stand out in a crowd. It helps in maintaining the self-respect, understanding and confidence one requires to run a business.
Personal branding is like business branding, but it is self-directed. It’s about how you comport yourself, how you dress, talk to yourself or others and how aligned these values are to your business offering. People with high self-esteem are often seen influencing the world, talking on stage, representing themselves, and by extension their product or service more confidently and, as a result, making the big bucks. Aligning your personal branding with the branding is important because that’s the culture you are bringing to the table and that will be experienced by everyone. I have seen many highly knowledgeable people with low self-esteem and that has always been a stumbling block to success.