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Interview
Staff Reporter

Starting your business in the UAE: Avoid these 7 costly mistakes in your start-up’s sales strategy

Starting a business in the United Arab Emirates (UAE) can be very lucrative, given the country’s thriving economy and business-friendly environment. However, for your start-up to succeed, you need an effective sales strategy to avoid common pitfalls. Building a successful sales strategy requires careful planning, research, and a deep understanding of your market and customers.

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Cover Story
Krishna Barot

Unveiling the paradox of Corporate Sustainability claims

‘Environmentally-conscious’ – the trending talk of today. From discourses about the impact of climate change to corporations vociferously waving the ‘going green’ flag with new initiatives, environmental awareness is no longer reserved for the intellectuals and elites – it is gradually being understood and adopted by the man on the street as well.

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