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Know Your BRAND Elements

Sumeet Gupta Publisher, Creative, Strategist All successful brands are charismatic and aligned with their purpose. In the previous article, I had addressed the difference between brand and branding. To recap,…

Harnessing The Human Asset

Sabeeh Ghugharia Speaker, Strategist, Goal-Catalyst Building effective relationships is a major two-way social competency at the workplace. After all, we spend more waking hours at work with our colleagues than…

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